Orion Footwear Ltd.
Target Market : Orion Footwear Ltd.
Focus on target segment is the key to bring success in future business plan and to survive in the competitive age. Therefore, the company will focus more on the marketing message and product offerings.
In addition, market will be broken according to the standard classification by income level, lifestyle and will address the market looking at 3 dimensions along product segmentation. However, focus on offerings must be for the premium and mass-premium market scattered to medium-high and high income group of customers commensurate with traditional, neo-traditional and contemporary lifestyle.