Orion Footwear Ltd.
Distribution Channel : Orion Footwear Ltd.
The prime objectives of the distribution channel are delivering the goods to the customer through various medium so that it can cover the sales to customers from the entire country. There will be two distinctive sales channel and they are;
Retailing carries the image of the company in the mind of the customers. Therefore, it must have distinctive existence in major cities and towns.
These stores would be designed under a modular concept with latest display tools and materials along with curious visual merchandising so that it can carry the image of the brands and the unique customer experiences of Orion around the country.
While retailing carry the image of the company showing it’s stronghold in the market, the non-retail will penetrate in vast majority of the customers in rural and semi-urban areas to achieve the company’s market share objectivity.