Leadership

Lt. Gen. Sabbir Ahmed (retd.) born in 1959, has been the Executive Director of Orion Home Appliances Ltd. since January 2018. In January 2018, he joined ORION as the Executive Director with the responsibilities of Orion Gas Ltd (OGL) and Orion Home Appliances Ltd. (OHAL).

As the Executive Director of OGL & OHAL, he leads factory operations, procurement & logistics, business strategy, sales & marketing, finance, human resources, administration, management of distributors and retailers, research and development, brand management, and corporate communication.

Upon his vibrant leadership, the marketing and distribution of OGL was inaugurated in 2018 and grabbed a considerable position in the market. As the business volumes of OHAL & OGL expanded vigorously, he has been dedicatedly assigned to the responsibility of OHAL since February 2024.

Before he joined ORION, Mr. Sabbir Ahmed had served in the Bangladesh Army for almost 35 years and retired in February 2017.

Progressing from Second Lieutenant to Lieutenant General had allowed him to gather experience in Team Member, Staff, Instructor Command, and Management. His notable positions were: ADC to the Hon'ble President, Instructor in School of Infantry and Tactics, Director of Military Training Directorate, Brigade Commander of Infantry Brigade, and General Officer Commanding (GOC) of two Infantry Divisions. He had retired from the position of Chief of General Staff, Bangladesh Army where he was the 'Organizational Lead' on Training, Operations, Intelligence, Peacekeeping and Public Relations.

Mr. Sabbir reports to the Managing Director on overall operational and functional activities of OHAL.

Mr. Sabbir completed his Masters of Defense and Strategic Studies from the National Defense University of Pakistan in 2010, graduated, and was awarded the decoration of “PSC” in 1993 from the Defense Services Command and Staff College, Mirpur, Bangladesh. He completed B.Sc. in Mathematics from the University of Chittagong by achieving First Class First with distinction.

His key achievements during his charismatic career are exemplified by prestigious awards namely, Sword of Honor and Academic Gold Medal in Bangladesh Military Academy, Sena Bahini Padak, Oshamanno Seba Padak, and Sena Gourab Padak for outstanding contribution to operational activities of Bangladesh Army. Furthermore, he is the recipient of UN Medal for service in UNMEE and UNTAES and Bravery Medals from the Bangladesh Army namely, “DABANOL” and “UTTORAN” for his vital role in Counter Insurgency Operations.

Since he joined Orion Home Appliance Ltd. (OHAL), ORION has earned significant popularity as a home appliance brand in the country and sales volume of OHAL significantly boosted under his leadership.